True Colors

While the uncontrollable frenzy of social media can seem like a bear to any business owner, the best strategy for your marketing initiatives may be to harness that energy for good.

Print is So Not Dead

How many times have you heard the foreboding words “Print is dead” in the past year? The past five years? Ten? (Are you sensing a theme?) No matter how often this chilling phrase is uttered, it never quite seems true. Sure, newspaper giants have folded, retailers have gone completely digital, and there are folks alive…

Simple Tips to Selling Your Service

If your business specializes in services, what exactly do you bring to pitch meetings? You can’t exactly load up a suitcase with samples and display products, unless you stock up on printouts detailing your offerings–and clients come to pitch meetings to be wowed, not to read more paperwork (they do plenty of that elsewhere). Services…

E-Commerce: What Is It, and Does Your Business Need It?

In 2018, there is a veritable cornucopia of e-commerce platforms available to help any merchant, large or small, start selling their goods online. Whether you decide to take your business completely online or split the difference between a physical shop and an online store, it’s best to do some research and ask around to see what’s worked well for your fellow business owners