Consumers are more willing to watch a video about a product rather than read about it, which takes time, effort, and concentration. In this day and age, anything that saves time and brain space wins! And video as a marketing tool sure falls into that category.
If you’re stuck in a marketing rut and wondering how better to reach and attract clients, rest assured: there are countless tools that will help you get there.
You know how you want your business to appear to current and potential customers–as long as you are able to articulate your needs, any marketer worth their salt will be able to work wonders with your vision.
While the uncontrollable frenzy of social media can seem like a bear to any business owner, the best strategy for your marketing initiatives may be to harness that energy for good.
How many times have you heard the foreboding words “Print is dead” in the past year? The past five years? Ten? (Are you sensing a theme?) No matter how often this chilling phrase is uttered, it never quite seems true. Sure, newspaper giants have folded, retailers have gone completely digital, and there are folks alive…
If your business specializes in services, what exactly do you bring to pitch meetings? You can’t exactly load up a suitcase with samples and display products, unless you stock up on printouts detailing your offerings–and clients come to pitch meetings to be wowed, not to read more paperwork (they do plenty of that elsewhere). Services…
In the seemingly endless rush of running a business, it is sometimes unnervingly easy to forget the most crucial element to the success of your business: the client.
In 2018, there is a veritable cornucopia of e-commerce platforms available to help any merchant, large or small, start selling their goods online. Whether you decide to take your business completely online or split the difference between a physical shop and an online store, it’s best to do some research and ask around to see what’s worked well for your fellow business owners