Managing your various Google properties is getting easier, but can still be confusing. Especially if you haven’t been keeping up with all of the changes that Google has implemented recently. There is no question that the Google search engine is THE search engine of choice in today’s online world. When you want to find something…
Measuring Patient Satisfaction: How to Do It and Why to Bother A well-designed survey can help you improve your practice. The key? ‘Keep it simple,’ and act on what you learn. Patient satisfaction surveys are a good idea — true or false? If you’re inclined to answer “false,” you might choose from any number of…
Newsletters are a great way to let patients know about products and services you offer, which is a very effective way of encouraging patient inquiries and increasing revenue.
Are prospective patients noticing your office and your signage as they pass by? Don’t overlook this simply way to draw more attention to your practice. It’s time to get creative and attract more patients!
Practices that create and maintain a well thought out online presence tend to be more successful than those that lack a strategy or those that implement only a partial strategy. Here are some pointers for getting it right.
It is estimated that it takes five or more encounters with your practice’s name for it to be recognized. Your name should appear anywhere potential patients would look. That means at least the minimal listing information in all the appropriate categories of various publications, including the local phone book, online directories, online physician-listing services and search engines.
The need for face-to-face interaction has never been more important. At its core, face-to-face engagement creates a personal connection and builds trust between doctors and their patients and colleagues. Giving a warm handshake, carrying an engaging conversation, and getting to know people on an individual level can help form stronger, more meaningful, and more profitable relationships.
When you consider that 80% of people look for healthcare information online, it’s even more important that your practice website is looking and performing at its best. How many patients are you missing out on by not being optimized for patients searching online? How many potential patients reach your website and then keep searching because it needs a fresh coat of paint?