Marketing your Medical Practice in 2014: Tip #3

Demonstrate Availability, Affability and Ability

That old cliché about what makes a successful practice still holds true today, perhaps even more-so in our “go-go” society. Your patients are busy and require convenience. Scheduling is still the most important function in your office after the initial physician-patient contact, for patient-retention and new referrals.

  • See new patients and referrals as soon as possible, preferably within the same week of the call.
  • See patients on time.
  • Make it easy for patients to come prepared by offering downloadable office forms on your website.
  • Remind patients of their upcoming appointment via their communication method of choice: phone, email or text.  We all lead busy lives and helpful appointment reminders are essential for both the patients and the practice.

doctor with baby

We all prefer to interact with people we like, so make sure everyone who interacts with your patients is friendly and pleasant.

  • Address the patient by name.
  • Make an effort to engage the patient in light conversation.
  • Ask patients about their kids, work/school or the weather.
  • Invite patients to practice events, to engage with the practice via social media or share information about the doctors (i.e., did you hear? Dr. Bob just presented at the National Dental Event last week.)

Patients often perceive higher ability in physicians who have affiliations with academic centers or who publish articles in peer-reviewed journals. If your physicians participate in either of these, post it to your practice website, practice brochure and in patient communication materials.

Most of all, enjoy getting to know your patients.  Creating a strong relationship with your patients will lead to better patient retention, more patient referrals and more positive work days.

About Wendy Hamel

As co-founder of Med-Marketers, and serving as Director of Client Programs, Wendy is directly responsible for guiding creative strategy and overall execution on client services for the company. Wendy has over 15 years of marketing and management experience serving technology, healthcare and retail. Prior to Med-Marketers, Wendy was the Director of Marketing at RAID, Inc. where she was instrumental in developing brand awareness and business development programs that helped the company transition into new markets and exceed vertical revenue goals. For the last 5 years, Wendy’s direct focus has been practice consulting and strategic marketing for orthodontists, orthopedic surgeons, plastic surgeons, dentists and primary care physicians within the Greater Boston area.

Her areas of expertise include patient file development, field marketing, online marketing, public relations, social media strategy, web design, SEO and collateral design.

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