Marketing Your Medical Practice in 2014 – Tip #5

Tip #5 – Create Stronger Connections

Host Events, Workshops, Free Seminars and more

PN0172301-IMG11This is one of the most basic and most successful marketing techniques oftentimes ignored by maturing practices. It can be applied to both patients and referring physicians.

Patient Workshops/Open Houses
Hosting a monthly evening workshop for patients struggling with a condition your practice focuses on is a great way to build more personal relationships with your patients and strengthens their connection to your practice. It’s also another opportunity for patients to bring a friend and ask more questions. Finally, team members have the opportunity to encourage potential patients to take advantage of “tonight-only” incentives — resulting in scheduling a consultation before they walk out the door.

Events for Referring Physicians
Strengthening your relationships with referring physicians and educating them on your specialty is a win-win. Your mutual patients will thank you when the communication between practices offers streamlined healthcare. Meeting with referring physicians by offering lunch-and-learns or after hours networking is a great opportunity to discuss office practices, technology and patient treatment perspectives.  And don’t forget – people refer first to people they know and like.

The value of face-to-face marketing in a virtual age
The need for face-to-face interaction has never been more important. The reality is that both face-to-face and virtual marketing are essential components to any practice’s communications strategy. At its core, face-to-face engagement creates a personal connection and builds trust between doctors and their patients and colleagues. Giving a warm handshake, carrying an engaging conversation, and getting to know people on an individual level can help form stronger, more meaningful, and more profitable relationships.

About Wendy Hamel

As co-founder of Med-Marketers, and serving as Director of Client Programs, Wendy is directly responsible for guiding creative strategy and overall execution on client services for the company. Wendy has over 15 years of marketing and management experience serving technology, healthcare and retail. Prior to Med-Marketers, Wendy was the Director of Marketing at RAID, Inc. where she was instrumental in developing brand awareness and business development programs that helped the company transition into new markets and exceed vertical revenue goals. For the last 5 years, Wendy’s direct focus has been practice consulting and strategic marketing for orthodontists, orthopedic surgeons, plastic surgeons, dentists and primary care physicians within the Greater Boston area.

Her areas of expertise include patient file development, field marketing, online marketing, public relations, social media strategy, web design, SEO and collateral design.

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