Medical Marketing Tip #8: Change Your Sign

signChange Your Sign
If you have a free-standing sign in front of your practice, after a while it becomes invisible to passers-by who see it regularly. Changing the size, shape and/or color will attract more attention. You may get new walk-in patients asking, “I just saw your sign, how long have you been here?”

Take it a step further….
There is a chiropractic practice in my town that changes vinyl signage underneath their main sign every other month. They use clever phrases to draw attention to the practice. It certainly serves as a conversation topic for new patients and catches my attention every few months.

Get Creative with Your Brand
A bold sign that says “New Patients Welcome” is a simple way draw peoples’ attention. If you are in a medical office building with shared signage, external signage is probably prohibited. In that case, your lease might not prohibit a neon sign lit at night on an interior wall of an office, but visible from the street or parking lot through an outside window. An ophthalmology practice might consider a huge clock with the words around the edge, “Time to have your eyes checked?” that becomes a local landmark people glance at regularly as they pass.

Does your office have creative signage to draw attention to your practice?  We’d love to hear from you in the comments below.


About Wendy Hamel

As co-founder of Med-Marketers, and serving as Director of Client Programs, Wendy is directly responsible for guiding creative strategy and overall execution on client services for the company. Wendy has over 15 years of marketing and management experience serving technology, healthcare and retail. Prior to Med-Marketers, Wendy was the Director of Marketing at RAID, Inc. where she was instrumental in developing brand awareness and business development programs that helped the company transition into new markets and exceed vertical revenue goals. For the last 5 years, Wendy’s direct focus has been practice consulting and strategic marketing for orthodontists, orthopedic surgeons, plastic surgeons, dentists and primary care physicians within the Greater Boston area.

Her areas of expertise include patient file development, field marketing, online marketing, public relations, social media strategy, web design, SEO and collateral design.

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