Medical Marketing Tip#9: Patient Newsletters

newslettersYou have a relationship with every single one of your patients. Some may be comfortable and close relationships you re-visit often, while others may be a little less personal; but they’re all valuable. Why? Because they’re your key to retention and referrals. Basically, your current patients are your gateway to success.

Your patients have friends, family members, and co-workers who will all need your services at one time or another. Who will they refer them to?

If you’re not keeping your practice name in front of your patients and nurturing your relationships with them, why should they direct their referrals and repeat business to you?

Patient Education via Patient Newsletters
Providing your patients with education on topics that are pertinent to them is a critical part of patient engagement. Too often, patients feel disconnected from your practice, isolated from the information they need. By nurturing your clients just as you’d nurture a new lead, you’ll ultimately receive more referrals. Which, of course, equals more revenue. Here’s what you need to do to get results:

  • Constant communication is the key to generating more referral patients, motivating your patients to continue their care, and return to accept previously diagnosed treatment.
  • Personalize content with patients’ first name for more personal approach.
  • Just by keeping in touch you can reduce your patient attrition, reduce your cancelled appointments, and increase your referrals! This happens because 69% of the patients that quit coming to see you quit because you didn’t keep in touch and educate them on the importance of their health.

Promote Products, Services & Upcoming Practice Events
Newsletters are a great way to let patients know about products and services you offer, which is a very effective way of encouraging patient inquiries and increasing revenue. By offering special promotions, updating patients on upcoming events, or just sharing a personal thought, you are engaging your patients, maintaining relationships, and avoiding communication gaps that cause inactive or uninvolved patients.

Learn more about customized and personalized newsletters for your practice>


 

About Wendy Hamel

As co-founder of Med-Marketers, and serving as Director of Client Programs, Wendy is directly responsible for guiding creative strategy and overall execution on client services for the company. Wendy has over 15 years of marketing and management experience serving technology, healthcare and retail. Prior to Med-Marketers, Wendy was the Director of Marketing at RAID, Inc. where she was instrumental in developing brand awareness and business development programs that helped the company transition into new markets and exceed vertical revenue goals. For the last 5 years, Wendy’s direct focus has been practice consulting and strategic marketing for orthodontists, orthopedic surgeons, plastic surgeons, dentists and primary care physicians within the Greater Boston area.

Her areas of expertise include patient file development, field marketing, online marketing, public relations, social media strategy, web design, SEO and collateral design.

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