Here’s Why You Should Be Sending Patient Newsletters

Not only are newsletters a great way to promote specials, sales, and new procedures or treatments that your practice is offering; they can also help your practice with retention, marketing, and personalizing your office brand and patient-based messaging.

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True Colors

While the uncontrollable frenzy of social media can seem like a bear to any business owner, the best strategy for your marketing initiatives may be to harness that energy for good.

Print is So Not Dead

How many times have you heard the foreboding words “Print is dead” in the past year? The past five years? Ten? (Are you sensing a theme?) No matter how often this chilling phrase is uttered, it never quite seems true. Sure, newspaper giants have folded, retailers have gone completely digital, and there are folks alive…

Simple Tips to Selling Your Service

If your business specializes in services, what exactly do you bring to pitch meetings? You can’t exactly load up a suitcase with samples and display products, unless you stock up on printouts detailing your offerings–and clients come to pitch meetings to be wowed, not to read more paperwork (they do plenty of that elsewhere). Services…