Leaf-peeping, candle apple-dipping, pumpkin carving—fall is an unusually busy season, and that’s assuming you’ve already done the back-to-school frenzy and requisite yard cleanup. Marketing initiatives for your business should also be included in this flurry of autumnal activity. Fall is its own New Years of sorts, a chance to freshen up your business, reassess your…
When embarking on a rebrand, one key factor stands out above all the rest: consistency, consistency, consistency. Whether you are giving a long-standing brand a facelift, altering the direction of your business, or targeting an evolving audience, syncing your design and voice across all platforms is essential.
Not only are newsletters a great way to promote specials, sales, and new procedures or treatments that your practice is offering; they can also help your practice with retention, marketing, and personalizing your office brand and patient-based messaging.
You know how you want your business to appear to current and potential customers–as long as you are able to articulate your needs, any marketer worth their salt will be able to work wonders with your vision.
Practices that create and maintain a well thought out online presence tend to be more successful than those that lack a strategy or those that implement only a partial strategy. Here are some pointers for getting it right.
Every business owner understands the tremendous cost involved in acquiring a customer. So when that customer (or, patient in your case) seems to disappear from the face of the earth without letting you know why, you need to find out what happened. Give them a call, or send them a series of follow-up and informational emails. These efforts do pay off, and are worth your time. Help your patients understand that you care, and that you would like to see them again. Sometimes just a friendly reminder and phone call will be all it takes to get a patient in your office again, and back on track with their health.
It’s time, once again to focus on new goals and resolutions. As the new year begins, so do many marketing projects. Every other week I will be updating the Med-Marketers blog with a marketing tip that will help you to think outside the box, plan strategically and ultimately get you some new patients. Click to read tip #1
While many doctors, dentists, and hospitals recognize the need to market their medical practice, the biggest challenges are developing the actual medical marketing strategy and budget, and tracking the results. Have you been “putting off” ideas because you don’t have the resources internally to execute them?
Although some may tell you the two terms are interchangeable, the truth is there is a difference and I am here to tell you that it really isn’t too complicated to understand. Medical practice owners are often confused by the terms “search engine optimization” vs. “search engine marketing” and are left wondering which should take…
How many private medical practices are really able to boast having synchronized finance and marketing partners who work together towards common business objectives? 10% or less?