Going Outside: Should You Hire a Marketing Consultant?

You know how you want your business to appear to current and potential customers–as long as you are able to articulate your needs, any marketer worth their salt will be able to work wonders with your vision. 

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Marketing your Medical Practice in 2014: Tip #2

Every business owner understands the tremendous cost involved in acquiring a customer. So when that customer (or, patient in your case) seems to disappear from the face of the earth without letting you know why, you need to find out what happened. Give them a call, or send them a series of follow-up and informational emails. These efforts do pay off, and are worth your time. Help your patients understand that you care, and that you would like to see them again. Sometimes just a friendly reminder and phone call will be all it takes to get a patient in your office again, and back on track with their health.

Marketing your Medical Practice in 2014: Tip #1

It’s time, once again to focus on new goals and resolutions. As the new year begins, so do many marketing projects. Every other week I will be updating the Med-Marketers blog with a marketing tip that will help you to think outside the box, plan strategically and ultimately get you some new patients. Click to read tip #1

SEO or SEM –what’s the difference?

Although some may tell you the two terms are interchangeable, the truth is there is a difference and I am here to tell you that it really isn’t too complicated to understand.  Medical practice owners are often confused by the terms “search engine optimization” vs. “search engine marketing” and are left wondering which should take…