Just as in your practice, achieving peak social media marketing status requires a certain level of dedication and commitment to excellence. But never fear—here we bring you a list of sure-fire marketing hacks designed to put your practice on the social media map.
Is it that time of year already? Every year it seems to arrive faster than the last. The holidays are a great time to focus on marketing to your prospective patients, as well as your existing patients. Here are some fun ideas for offers and deals that you can extend to your patients: Gift certificates: These…
Measuring Patient Satisfaction: How to Do It and Why to Bother A well-designed survey can help you improve your practice. The key? ‘Keep it simple,’ and act on what you learn. Patient satisfaction surveys are a good idea — true or false? If you’re inclined to answer “false,” you might choose from any number of…
The need for face-to-face interaction has never been more important. At its core, face-to-face engagement creates a personal connection and builds trust between doctors and their patients and colleagues. Giving a warm handshake, carrying an engaging conversation, and getting to know people on an individual level can help form stronger, more meaningful, and more profitable relationships.
We all know that word of mouth is the best advertising. When a patient visits your office for the first time and tells you who sent her, send the referring patient a nice handwritten thank you note.
Creating a strong relationship with your patients will lead to better patient retention, more patient referrals and more positive work days.
Every business owner understands the tremendous cost involved in acquiring a customer. So when that customer (or, patient in your case) seems to disappear from the face of the earth without letting you know why, you need to find out what happened. Give them a call, or send them a series of follow-up and informational emails. These efforts do pay off, and are worth your time. Help your patients understand that you care, and that you would like to see them again. Sometimes just a friendly reminder and phone call will be all it takes to get a patient in your office again, and back on track with their health.