Sharing success stories about your medical practice is an ideal way to show patients that you are compassionate about your business, and about serving your local community.
Many practices jump onto Twitter, Facebook or whatever the latest social media platform may be and end up with something that amounts to nothing more than an ad for their business that’s updated on occasion. While you can (and should!) use these sites to expand your brand’s reach by highlighting services and promotions, you have to remember…
Measuring Patient Satisfaction: How to Do It and Why to Bother A well-designed survey can help you improve your practice. The key? ‘Keep it simple,’ and act on what you learn. Patient satisfaction surveys are a good idea — true or false? If you’re inclined to answer “false,” you might choose from any number of…
Newsletters are a great way to let patients know about products and services you offer, which is a very effective way of encouraging patient inquiries and increasing revenue.
Are prospective patients noticing your office and your signage as they pass by? Don’t overlook this simply way to draw more attention to your practice. It’s time to get creative and attract more patients!
Practices that create and maintain a well thought out online presence tend to be more successful than those that lack a strategy or those that implement only a partial strategy. Here are some pointers for getting it right.
It is estimated that it takes five or more encounters with your practice’s name for it to be recognized. Your name should appear anywhere potential patients would look. That means at least the minimal listing information in all the appropriate categories of various publications, including the local phone book, online directories, online physician-listing services and search engines.