We all know that word of mouth is the best advertising. When a patient visits your office for the first time and tells you who sent her, send the referring patient a nice handwritten thank you note.
Creating a strong relationship with your patients will lead to better patient retention, more patient referrals and more positive work days.
Every business owner understands the tremendous cost involved in acquiring a customer. So when that customer (or, patient in your case) seems to disappear from the face of the earth without letting you know why, you need to find out what happened. Give them a call, or send them a series of follow-up and informational emails. These efforts do pay off, and are worth your time. Help your patients understand that you care, and that you would like to see them again. Sometimes just a friendly reminder and phone call will be all it takes to get a patient in your office again, and back on track with their health.
It’s time, once again to focus on new goals and resolutions. As the new year begins, so do many marketing projects. Every other week I will be updating the Med-Marketers blog with a marketing tip that will help you to think outside the box, plan strategically and ultimately get you some new patients. Click to read tip #1
While many doctors, dentists, and hospitals recognize the need to market their medical practice, the biggest challenges are developing the actual medical marketing strategy and budget, and tracking the results. Have you been “putting off” ideas because you don’t have the resources internally to execute them?
As we highlight our favorite projects of 2013, this one is certainly at the top of our list. When our client, Southeast Orthodontics, wanted a new way to educate patients during their orthodontic treatment, we started thinking “outside the box” and enjoyed the opportunity to get a little creative…
Sorrento Smiles Dental Education program rack cards are just one piece of the puzzle in preparation for National Dental Health month this coming February.