Are prospective patients noticing your office and your signage as they pass by? Don’t overlook this simply way to draw more attention to your practice. It’s time to get creative and attract more patients!
Practices that create and maintain a well thought out online presence tend to be more successful than those that lack a strategy or those that implement only a partial strategy. Here are some pointers for getting it right.
It is estimated that it takes five or more encounters with your practice’s name for it to be recognized. Your name should appear anywhere potential patients would look. That means at least the minimal listing information in all the appropriate categories of various publications, including the local phone book, online directories, online physician-listing services and search engines.
The need for face-to-face interaction has never been more important. At its core, face-to-face engagement creates a personal connection and builds trust between doctors and their patients and colleagues. Giving a warm handshake, carrying an engaging conversation, and getting to know people on an individual level can help form stronger, more meaningful, and more profitable relationships.
When you consider that 80% of people look for healthcare information online, it’s even more important that your practice website is looking and performing at its best. How many patients are you missing out on by not being optimized for patients searching online? How many potential patients reach your website and then keep searching because it needs a fresh coat of paint?
We all know that word of mouth is the best advertising. When a patient visits your office for the first time and tells you who sent her, send the referring patient a nice handwritten thank you note.
Creating a strong relationship with your patients will lead to better patient retention, more patient referrals and more positive work days.