What’s Holding Your Practice Back?

If you find that you are avoiding enhancing your organization due to lack of time and/or focus, it could lead to the downfall of your practice. Here are some places where medical practices can lose momentum, which can ultimately lead to failure.


5 Must-Do’s to Successfully Market Your Medical Practice in 2014

While many doctors, dentists, and hospitals recognize the need to market their medical practice, the biggest challenges are developing the actual medical marketing strategy and budget, and tracking the results. Have you been “putting off” ideas because you don’t have the resources internally to execute them?

Performance Measures: The Patient Care Experience and The Success of Your Marketing Programs

The easiest way to improve upon your practices’ marketing success is to sustain and improve the continuity of care with established patients.


SEO and Online Marketing for Medical Practices – Part I

Sure, you’ve been asked from time to time from fellow colleagues about how you manage your website and heard the word SEO being thrown around, but the concept of SEO seems so complex, that you have moved it to the bottom of your to-do list over and over again.  So let’s start at the beginning.…


SEO or SEM –what’s the difference?

Although some may tell you the two terms are interchangeable, the truth is there is a difference and I am here to tell you that it really isn’t too complicated to understand.  Medical practice owners are often confused by the terms “search engine optimization” vs. “search engine marketing” and are left wondering which should take…