SEO and Online Marketing for Medical Practices – Part I

Sure, you’ve been asked from time to time from fellow colleagues about how you manage your website and heard the word SEO being thrown around, but the concept of SEO seems so complex, that you have moved it to the bottom of your to-do list over and over again.  So let’s start at the beginning.…

SEO or SEM –what’s the difference?

Although some may tell you the two terms are interchangeable, the truth is there is a difference and I am here to tell you that it really isn’t too complicated to understand.  Medical practice owners are often confused by the terms “search engine optimization” vs. “search engine marketing” and are left wondering which should take…