If you find that you are avoiding enhancing your organization due to lack of time and/or focus, it could lead to the downfall of your practice. Here are some places where medical practices can lose momentum, which can ultimately lead to failure.
We all know that word of mouth is the best advertising. When a patient visits your office for the first time and tells you who sent her, send the referring patient a nice handwritten thank you note.
Every business owner understands the tremendous cost involved in acquiring a customer. So when that customer (or, patient in your case) seems to disappear from the face of the earth without letting you know why, you need to find out what happened. Give them a call, or send them a series of follow-up and informational emails. These efforts do pay off, and are worth your time. Help your patients understand that you care, and that you would like to see them again. Sometimes just a friendly reminder and phone call will be all it takes to get a patient in your office again, and back on track with their health.