Fall Into Autumnal Marketing Initiatives

Leaf-peeping, candle apple-dipping, pumpkin carving—fall is an unusually busy season, and that’s assuming you’ve already done the back-to-school frenzy and requisite yard cleanup. Marketing initiatives for your business should also be included in this flurry of autumnal activity. Fall is its own New Years of sorts, a chance to freshen up your business, reassess your…

Marketing your Medical Practice in 2014: Tip #2

Every business owner understands the tremendous cost involved in acquiring a customer. So when that customer (or, patient in your case) seems to disappear from the face of the earth without letting you know why, you need to find out what happened. Give them a call, or send them a series of follow-up and informational emails. These efforts do pay off, and are worth your time. Help your patients understand that you care, and that you would like to see them again. Sometimes just a friendly reminder and phone call will be all it takes to get a patient in your office again, and back on track with their health.