Time for a New Website?

When you consider that 80% of people look for healthcare information online, it’s even more important that your practice website is looking and performing at its best. How many patients are you missing out on by not being optimized for patients searching online? How many potential patients reach your website and then keep searching because it needs a fresh coat of paint?

Advertisements

SEO and Online Marketing for Medical Practices – Part II

Let’s take a look at Part II – some of the basic steps you need to take in order to leverage the power of SEO and Online Marketing as part of your overall strategy to increase your patient flow. 4. Content is Key—Keywords that is…. Here is another opportunity to use that list of keywords.…

SEO and Online Marketing for Medical Practices – Part I

Sure, you’ve been asked from time to time from fellow colleagues about how you manage your website and heard the word SEO being thrown around, but the concept of SEO seems so complex, that you have moved it to the bottom of your to-do list over and over again.  So let’s start at the beginning.…

SEO or SEM –what’s the difference?

Although some may tell you the two terms are interchangeable, the truth is there is a difference and I am here to tell you that it really isn’t too complicated to understand.  Medical practice owners are often confused by the terms “search engine optimization” vs. “search engine marketing” and are left wondering which should take…